2009年5月28日 星期四

極基本極重要 Most basic important

中國最重要的三個節慶美食包裝
The Chinese most important three festivals celebrate the good food packing.
寄件者 平凡小作


創作理念:
中國人最重要的三個節慶,中國新年、端午節、中秋節,衍生出年榚、粽子、月餅三種節慶美食,並形成方型、三角形、圓形的三個重要的基本造型,這也是本包裝設計的重要靈感來源;配合上中國的傳統吉祥圖案牡丹紋、龍紋、如意雲紋,各代表著,新年花開富貴、端午龍舟驅疾、中秋雲來如意的美好期望。
用傳統並具環保的繩子材料,取代化學膠劑,來做盒子結構的支拄;並用最簡單的紙型來組合成一個包裝。

The three most important festivals to the Chinese, the Chinese New Year, the Dragon Boat Festival, and the Moon Festival, account for the origin of the three festival delicacies, Nian Gao (Chinese new year’s cake), Zongzi (Chinese rice dumpling), and moon cake, which are formed in three fundamental shapes of square, triangle, and circle. They are also the major sources of inspiration in designing packing.
Chinese traditional auspicious patterns, peony design, dragon design, and cloud design respectively represent wealth and prosperity of the Chinese New Year, expulsion of disease of the Dragon Boat Festival, and beauteous hope of the Moon Festival.
We replace chemical gel agent with both traditional and eco-friendly hemp rope as the main materials to make the support of the box structure. Moreover, we use the simplest shape of paper to assemble the packing.

寄件者 平凡小作


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